Hello!
Stories are pretty great, right?
Tell them the way they deserve to be told.

My name is Livio Stöckli and I'm a Digital Storyteller currently based in Switzerland.

«What does it all mean?»
I started out in journalism as a multimedia allrounder. Today I focus on producing digital storytelling content to tell great stories – across platforms and media. I also focus on Digital Campaigning and Digital Security in my function as Digital Capacity Building Specialist for Oxfam Novib.

Every piece of information, delivered via photo, text, video or audio, deserves its right place and time.

I majored in Multimedia Production, Multimedia Art and recently in Journalism, Media and Globalization – now let us put this into action.

Enjoy browsing my site and say hi.

Master's thesis: Aid in Action

I have recently finished my master's thesis in Journalism, Media and Globalisation. Focusing on NGOs, it showcases how they introduce journalistic storytelling methods to their communications and public relations.

NGOS AND THEIR USE OF JOURNALISTIC DIGITAL NARRATIVES
IN PUBLIC RELATIONS 

The interaction between the traditional media and non-governmental organisations (NGOs) continues to evolve and take on new forms that go beyond the known public relations efforts. This master thesis project, drawing on three case study interviews with communications and public relations executives working inside distinctive European NGOs – the Swiss Red Cross (SRC), Public Eye and Greenpeace UK –, analyses how NGO public relations strategies have changed from being merely providing information to being boundary competitors by producing state-of-the-art multimedia journalism increasingly used to bypass the media filter.

While the case study NGOs perceive themselves as advocates and not journalists, they have internalised journalistic workflows and methods and are guided by them in their media production process. As the study shows, this can partly be explained by factors of increased competition, resources and professionalisation of the NGOs – on the other hand, evolutions in the media sphere increasingly cause NGOs to abide by technological innovations and media trends in order not to fall behind, and it is the very journalistic storytelling approach that the NGOs see fit to do so.

Some Clients I have worked with.

Livio Stöckli
DIGITAL STORYTELLER
Phone: +41 76 278 77 91
Email: livio.stoeckli(at)gmail.com